ChinaJoy, one of the most well-known and influential annual events in the global digital entertainment field, will be held in Shanghai from July 28 to 31, 2023. On this year’s program, ChinaJoy is launching a joint online/ offline and upgrades its services. The game is serious business.
As part of the celebration event, ChinaJoy combines its online brand with the offline one to provide exhibitors with comprehensive and multi-dimensional product promotion services, while showing the exhibition comprehensively, attracting up to present nearly 500 enterprises from 22 countries and regions! Foreign companies account for about a third of all applicants to the exhibition.
This year’s edition plans to highlight the elements of artificial intelligence (AI). With a total exhibition area of more than 120,000 square meters, the event will showcase various AI application scenarios and relevant products, and set up a thematic exhibition section on technological innovations for the first time. digital.
The exhibition is organized along two axes.
Online exhibition, held in the MetaCJ Metaverse Digital World, in coordination with major national online platforms BTOC to help ChinaJoy offline exhibitors achieve maximum product promotion and brand exposure, reach users in more extensive line across the country that number in the hundreds of millions (especially those who cannot attend the show in person).
Offline, ChinaJoy Expo Offline Exhibition, with IP as the core, covering games, comics and animation, Internet video and music, e-literature, e-sports, designer toys, software and intelligent entertainment equipment and other digital entertainment fields, and showcasing the development of the digital entertainment industry driven by new technologies from a panoramic perspective.
But what is Chinajoy? China Digital Entertainment Expo & Conference is a comprehensive international digital entertainment industry event co-led by the National Administration of Press and Publication and the Shanghai Municipal People’s Government, organized by the China Audio Association -video and digital publishing and Howell International Trade Fair Ltd. and co-hosted by Shanghai Municipal Press and Publication Administration and Pudong District People’s Government. Phew! In short, it’s the video game industry, it’s serious.